UNIQLO had grown from a single branch in SM Megamall to a well seen store in many SM malls and now they have expanded to malls outside of SM. When, the first store opened it would seem like a trial in the Philippine market and today as it opens its second collaboration with French fashion icon Ines de la Fressange for its Fall Winter 2014 collection, things is more exciting and fascinating.
Inspired by the success of the first collaboration for Spring Summer 2014, the second collection is bigger and remains true to the esprit and elegance of the first.
Commenting on the second collaboration line, Ines de la Fressange said,
“I wanted to retain the spirit we created in the Spring Summer collection. I love things that are unadorned, genuine, and comfortable to wear. For the Fall Winter items, I wanted to create lovely things that have the same elegance. One of the traditional European fabrics I wanted to include was tweed. With coats and jackets, the fabric and cut are important, and it was a real treat for me to be able to incorporate playful details and enjoy styling the clothing freely.
I try to take the position of women today, and come up with ideas that take account of such factors as closet space and budgets. No one can live surrounded by unlimited clothing. Having many items is not necessarily a good thing, and it’s important to have ‘good clothes’, The point I wanted to express with the new collection is that even without a detailed fashion knowledge, women can find something beautiful to wear. They can have a full wardrobe. The Fall Winter collection is even better than I expected, and I’m extremely pleased with the elegant line.
Design Director Naoki Takizawa said, “Like the streets of Paris, where novelty and beauty can be found in the constant blending of diverse elements throughout the city’s long history, this is a collection of essential apparel that quietly radiates through the styling. It is clothing that is simple, but with playfulness that prompts a smile. It is clothing that brings you back to your natural self just by wearing it. Talking with Ines, I begin to see clothing that anticipates the next era. It then starts to overlap with UNIQLO’s LifeWear concept.
The collaboration line is an iteration of UNIQLO’s LifeWear, aimed at enriching lives through quality clothing. Rather than following trends, it focuses on what Ines herself wears, to look and feel great. Each detail, from the height of the waist and opening of the neckline to overall fit, has been carefully refined through a long fitting process with Ines herself, to create a perfectly balance collection.
Featuring smartly cut shirts, classic trench and tweed coats, casual cashmeres, chic trousers and Ines’ favorites, like the elegant tuxedo jacket and simple silk dresses, each piece translates easily from day to night. And each is a great addition to any woman’s, but most especially a working woman’s wardrobe. The collection’s understated elegance is predicted to resonate across women of all ages and cultures. A true testament to UNIQLO’s global fashionability.
The IDLF collection will be available at UNIQLO SM Megamall, SM Aura and Glorietta 5.
Special website for the collection: www.uniqlo.com/ph/ines
Who is Ines de La Fressange?
Born in France into an aristocratic family, Ines de la Fressange grew to be a fashion model, becoming Chanel's star model from 1983 to 1990, and the muse of designer Karl Lagerfeld. In 1989 she was chosen by the French government as the likeness for a bust of Marianne, the symbol of the French Republic.
Today Ines is active as a designer, journalist, author, and fashion consultant, and in 2010 was selected as a member of L'Oréal's "Dream Team." Her book Parisian Chic has been translated into 17 languages, with more than a million copies sold worldwide.
In 2013 Ines re-launched her own brand, INES DE LA FRESSANGE PARIS, and is closely involved as creative director. The luxury lifestyle brand includes a wide range of products to create a truly Parisian style, from ready-to-wear apparel to interior decorations.
Here are some more of the UNIQLO Fall Winter 2014 Collection featuring Ines de la Fressange:
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