It's official there will be no more Donuts in Dunkin. The brand is officially dropping out Donuts in their brand name and will now officially be known as only "Dunkin'".
By simplifying and modernizing our name, while still paying homage to our heritage, we have an opportunity to create an incredible new energy for Dunkin’,’’ Tony Weisman, Dunkin' Marketing Officer
Why Rebrand Dunkin Donuts
It seems that the company is going for more than just doughnuts. They are now creating the brand as a cafe business where they served the usual food found at a cafe. Dunkin' is trying to be bigger and might just be aiming the market of companies like Starbucks and JCo.
"America runs on Dunkin," will be the new motto of the company.
Dunkin Donuts was named because the first was used to define what you need to do with your doughnuts.
Dunkin - to dip (a doughnut, cake, etc.) into coffee, milk, or the like, before eating.
America Runs on Dunkin’ 🍩☕️🧡 #always pic.twitter.com/hEEPgkzUrg— Dunkin' (@dunkindonuts) September 25, 2018
What is your reaction to the name change?
There are mix reactions to the decision of Dunkin Donuts to rename their brand and the majority are not happy.
IHOP, KFC, Boston Market, Starbucks, Dunkin' - love when places are named for their speciality and the specialty is good enough to launch hundreds of locations and then the growth monster comes along and says "WHAT IF WE ALSO SOLD PRINTERS"— Jon Lovett (@jonlovett) September 25, 2018
“I’m not okay with this at all. This doesn’t even make sense. ‘Dunking’ by itself has no subject or direct object.” https://t.co/yAGECbXnNA— HuffPost (@HuffPost) September 25, 2018
Dunkin' Donuts will drop "Donuts" from its name starting 2019 and put a bigger spotlight on its coffee. (Don't worry, 🍩s are still on the menu.) pic.twitter.com/vWJvgyeu5i— AJ+ (@ajplus) September 25, 2018
I'm from New England & I don't think they should be able to do this without putting it on the ballot. https://t.co/vEXpWTAGog— Elizabeth McCracken (@elizmccracken) September 25, 2018
Before Bill Cosby goes to jail can someone tell him Dunkin Donuts is now just Dunkin. Otherwise he'll get out in 10 years and be like, "wow, times have changed" and we'll be like, "No, it happened while they were cuffing you." AWKWARD.— Jeff Dwoskin - Hashtag Roundup (@bigmacher) September 25, 2018
1950: Dunkin’ Donuts— Shaun Connolly (@scornedstanding) September 25, 2018
2018: Dunkin’
2022: The Donut Formerly Known as Dunkin’
2023: Dunk Lion
2024: Dunk Diddy
2025: Dunk “Dunky” Combs
2026: Dunk Cougar Donutcamp
2027: Yusuf Islam
What about you? What do you think?
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