SM Supermalls’ SM Buddy Campaign, a virtual shopping assistant, won the Highest- Rated Nomination of the Year for all Philippine entries at the prestigious 2021 Asia Pacific Stevie Award.
Besting other top companies and multinational corporations from 29 participating nations, the campaign also bagged Gold Asia Pacific Grand Stevie for the Most Valuable Corporate Response during the pandemic and Bronze Stevie for Most Valuable Service under the new Covid19 response category.
SM Buddy Campaign, as recalled, was a virtual shopping assistant that was created and developed on the onset of pandemic to provide accessible and personalized malling experience to customers. This campaign was activated in SM Malls in Sangandaan, Valenzuela, Marilao, Pulilan, Baliwag, Pampanga, Clark, and Olonggapo. Utilizing Facebook’s newest features such as newsfeeds, messenger, Facebook offer, Facebook live and Facebook shop, SM Buddy answers queries, gives relevant recommendations, and provides support any time of the day for easy, safe shopping.
Providing helpful, fun, and unique experiences for shoppers; the SM Buddy campaign also gives immediate insight on take-out, pick-up and delivery services, online events, games, catalogue and special deals that SM Malls offer. It likewise assists shoppers in making reservations, appointments, and eases ordering through a simple chat-to-order process.
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| SM Buddy campaign was activated in SM Malls in Sangandaan, Valenzuela, Marilao, Pulilan, Baliwag, Pampanga, Clark, and Olonggapo. With this feature, SM Supermalls continues to provide smart and efficient solutions as it ushers new era of customer experience |
Through this service, SM Buddy was able to provide a sustainable employment amid pandemic by partnering with tenants and local stakeholders such as delivery service partners, public transportation drivers, as well as Micro, Small and Medium Enterprises (MSMEs).
The Asia- Pacific Stevie Awards is a global international business award that recognizes the most innovative companies and organizations. It honors companies that employ creativity and corporate social responsibility in the different areas of its businesses.
Asia- Pacific Stevie awarding and the ceremony was held virtually last July 14, 2021.
ABOUT THE AUTHOR
David 'Master Pogi' D'Angelo
Social Media Specialist | Blogger |
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